Instagram is one of the powerful tools for businesses today. Using SEO techniques and optimizing your business profile is the best way to have a good start in Instagram marketing. When you post photos that tell of your brand’s message, then you will gain followers and audiences that appreciate your business. Then engagement with your followers will follow and they too will engage with your content. This can help your business achieve its business goals faster.
Hashtags are used in Instagram by users who look for photos that they are interested in. If you want to do SEO with your Instagram, then make use of hashtags.
Instagram uses the hashtag and keywords following that are written with no spaces. Hashtags basically work similar to how keywords work in a search engine. Similar posts in Instagram are lumped together and linked with the hashtag. Your website can be seen in search engines because of the SEO keywords that you use. If you want your brand’s profile to be seen by users then you should choose a good hashtag for it. If you choose your hashtags well, then you will be getting in front of more people but most especially your target audience.
If you want to improve your Instagram SEO, here are some best hashtag practices.
You are allowed 30 hashtags for every Instagram post. Don’t flood your posts with hashtags. You can use 4 to 5 hashtags and that will be food for your business. Just don’t get too spammy.
Niche hashtags should be used. If you want to attract the right kind of audience to your posts then you should use niche-specific hashtags. You can also mix niche and broad hashtags for a well-rounded effort.
Hashtags should not be cluttered under your Instagram photos. You can add them afterward when the photo is already posted. Once you have posted your photos, add your hashtags in a comment. This will give your audience a clearer view of your pictures.
Malicious content should not be used in your hashtags. Because key phrases in hashtags have no spaces, you might not be aware that you are spelling other words in it. Check your hashtags carefully to see if there are no malicious words being spelled; a good example would be #therapists which is both good and malicious depending on how you read it. You don’t want your brand to be linked to malicious posts.
Another way to optimize your Instagram account is to optimize your business profile. This is just like the homepage of your website. Your Instagram profile will introduce potential customers to your brand and message.
Your logo is the best profile picture that you can use. This will unify your brand across multiple channels and this is good for brand awareness. A mascot would also be great for your profile picture. Never put your own personal picture in your profile even if you own the business. Identify your account as a business and not a personal one.